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Roff is committed to bringing world class tile adhesive range in the Indian market. To accelerate this journey in 2019, Pidilite entered into a joint venture with Corporacion Empresarial Grupo Puma S.L. (Grupo Puma) a leading Tile Adhesive & technical mortars manufacturer based in Spain to establish a Joint Venture Company (JVC) in India.
Grupo Puma boasts twenty-one production and distribution centers located throughout the Spanish geography, two in Algeria, one in France, one in Morocco, one in Costa Rica and two in Portugal, equipped with the most advanced technology, to give the best coverage and service to the product range.
This joint venture will provide a comprehensive array of tile adhesive & technical mortars for wide applications ranging from floor & wall tile fixing, external cladding, plasters, textured wall plasters, decorative plasters and insulation. Grupo Puma will license the technology to the JVC which will invest in a modern manufacturing facility in India. The entity will service the key markets of SAARC (excluding Pakistan) and Myanmaar.
